The guys at SAP have come up with a free tool that allows people giving a PowerPoint presentation to see and interact with Twitter ‘tweets’ in real-time – the so-called Twitter back channel.
- Have the guys at SAP nothing better to do?
- The only time I have been in a room in Johannesburg with other people using Twitter was when I attended the 27dinner function.
So while I have downloaded the file, I’m not sure whether and when I am going to use it in South Africa at a SYSPRO presentation.
Shel Israel has published the findings from his SAP Global Survey. In Part 3, he reviews the world of social media by continents. Africa is the last one to be mentioned and has the smallest amount of comment. I was one of the Africa respondents of the survey.
I find it sad that my continent is still seen as the laggard in many areas of the technology and Internet space, despite the efforts of SA’s social media gurus, like Mike Stopforth.
I recently emailed a former mentor of mine who is a senior marketing person in the UK for a US software vendor; I sent him the URL for the James Utzschneider blog on how to talk with marketers and referenced Dennis’ blog as well.
In his email reply he mentioned that he doesn’t have much time for reading blogs, and backed that up by saying that he was at a conference in Geneva which had a session on Web 2.0, and when the audience was asked who read blogs, only one person put their hand up. Tom Davenport has also said he doesn’t read blogs; although he does write one!
Therefore, I wonder, are we contributors to the blogosphere taking ourselves too seriously? There has been a lot of coverage recently about the Davenport-McAfee debate on Web 2.0, and from what I’ve read the consensus is that it is still in the very early stages of adoption.
Is my former mentor’s comment an indication that Europeans haven’t got onto the blog ‘band wagon’ yet, or that people in senior positions in large organisations just don’t have time for anything except the things Covey puts into Quadrant 1 – “important and urgent”? If that is the case, are the people who read blogs in less senior/influential positions, or in smaller organisations where email volumes, meetings and conference calls are not a consuming problem?