How relevant are Gartner and other tech analysts really?

How relevant are Gartner and other tech analysts really?

I was at an event recently organized by Sage software in Johannesburg. This was an event to promote Sage’s independent software partners to other consultants and customers in it’s large community. I spent a lot of time talking with various people, many of whom operate fairly small businesses but are very knowledgeable of their area of business. It was only afterwards that I realized I was never asked how analysts rate our platform, rather we were asked what we did and how we might help. In other words, none of the attendees cared, or even knew, about Gartner. Continue reading

B2D marketing

B2D marketing

For about twenty years, my focus on marketing and selling enterprise software was on business decision makers foremost, and technical people second. The software I was involved in was large-scale, on-premise applications with a high initial license purchase. That has changed in the last two years. Continue reading