Social enterprise adoption – update

As an update to my previous post on social enterprise adoption, some research I saw by the Aberdeen analyst group on The Collaborators’ Advantage, has some interesting information.

Three-hundred and one of them were active users of collaboration; we then split those users into two groups: those whose organization had an official ESC (Enterprise Social Collaboration) initiative, typically with Senior Executive support (the “ESC Users”) and those for whom there was no official program, and for whom their use of ESC was primarily self-provisioned and ad hoc (the “Ad Hoc Users”).

Business performance and enterprise social collaboration

click to enlarge

So if having a social enterprise program supported by senior executives made a difference in performance, I wonder how organizations that didn’t even have any program would have performed. Anyone think they would have done better?


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