Boomers, get with social networking!

Two blogs on the TomorrowToday blog highlighted for me the current disconnect between many (mostly older) managers and business owners, and the world of social media.

Being a ‘more mature’ social media user, I am in the minority for my age group, and it seems most of my peers consider social networking to be rather pointless, aimless and valueless.

Under the headings Twitter, FaceBook and Social Media are just like a Fax Machine and An Open Letter To Boomer Bosses Everywhere the blog makes two important points:

  • social media is here and while it may currently be a nice area, it will grow
  • current managers and owners (of the baby boom generation) need to start opening up to the social media world

When my generation was young, we used the expression “get with it” to exhort the then older generation to understand our attitudes and interests. It’s about time we started using that expression on ourselves.

Look here to get a good definition of who make up the baby boom generation.


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