More on the new decade – Facebookisation

After my previous blog, I re-discovered JP Rangaswami’s Confused of Calcutta blog (although he should consider using the newer name, Kolkata). What got my interest was the series of blogs on the ‘Facebookisation of the enterprise’.

In the first part – The Facebookisation of the enterprise – he describes how a business

“needs to look a bit like Facebook. Responsible for identifying, authenticating and permissioning people, making sure that appropriate controls are in place from a privacy and confidentiality perspective. Responsible for providing an environment, a platform, for people to congregate electronically. A marketplace, a bazaar. A place where people converse with each other, share their interests, identify inventories, discover prices, negotiate, trade. A place where the things that need to be recorded get recorded, as in everyday life.

This is reflects the world that Generation M, or Millennials experience through technology and social interaction (read this to learn about generational theory). As they move into the enterprise, how will they change the world of work to match their attitudes and expectations?

In the new world, the worker would have the choice of device, platform, and applications. It would also mean that IT and HR would lose their traditional control over the employee.

In the second part – More on the Facebookisation of the enterprise – he discusses how IT would need to operate to support this work environment by providing:

  • simple self-service signup
  • a set of directories and tools to classify and filter them
  • a range of communication and scheduling tools
  • a platform for development

I think something else should be added – access to a library of in-house and external applications which the worker could use to do get their job done.

While the Facebook analogy is a bit far-fetched, if not revolutionary, it’s a good place to start thinking about the direction in which IT should be moving.


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