Microsoft Dynamics, the SA experience

According to Josh Greenbaum, Microsoft Dynamics has decided to re-focus to the small- and medium-business market, leaving the enterprise (ie, large US, European and Asian companies) mainly to SAP and Oracle. Well, that’s one lesson I could have helped Microsoft with five years ago.

The South African experience of Dynamics has not been spectacular, with Dynamics being a poorly recognised brand; mainly in my opinion due to foreign mis-understanding about the local ERP market.

Now the inside story from Dynamics SA is that they did less than 80 deals in the previous financial year, with nearly 50 percent of that in the CRM business. Therefore less than 50 customer adds happened for the three Dynamics ERP products (GP, NAV, AX) in SA. As a result, for the first time the Dynamics budget for SA has been reduced.

BTW, Microsoft SA is not the only office having troubles; according to Mini-Microsoft, Microsoft India seems to be going through something similar.


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