Dynamics’ revolving management

I agree fully with Frank Scavo about the effect of the revolving management (yet again) inside Microsoft Dynamics. I have also mentioned before that Microsoft doesn’t seem to be able to keep management in the Dynamics division, and they tend to get people without appropriate experience.

Here’s Frank’s comment:

none of the players since Doug Burgum have any experience whatsoever in enterprise applications. As I’ve said in the past, selling shrink-wrapped software–whether it be Microsoft’s or Adobe’s–is a far cry from selling enterprise applications that require months of presales team effort.

I learnt that in 2003 when I went for an interview at Microsoft South Africa for the marketing lead in the then Business Solutions division. The HR person who interviewed me obviously thought that selling ERP was like selling Office, and asked me what I considered to be uninformed questions. I didn’t get the job, which I now think was a good outcome, although at the time I was devastated – after all I had built up the JD Edwards marketing profile in South Africa, so why not Microsoft.

My marketing mentor from JDE, now a senior EMEA marketing person at an anti-virus vendor, tells me how he is struggling to get their consumer-oriented perspective to understand enterprise marketing issues.


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