Look into SAP marketing (until 8 August)

MarketingSherpa has published a case study on how SAP organised and implemented its marketing for the SMB market – presumably the Business One market:

How SAP Took Local Approach to Global Level for SMB Lead Generation

Note: The case study is only available in the public domain until 8 August.

An interesting point for me was the recognition that a global, or regional campaign can only go so far; local requirements and conditions in each country have to be respected.

I don’t know whether SA is part of the pilot described in the case study, but SAP have launched an interesting campaign here aimed at the mid-market – Go4Growth.

I am left wondering whether Microsoft and Oracle might learn from this case study.


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