MarketingSherpa has published a case study on how SAP organised and implemented its marketing for the SMB market – presumably the Business One market:
Note: The case study is only available in the public domain until 8 August.
An interesting point for me was the recognition that a global, or regional campaign can only go so far; local requirements and conditions in each country have to be respected.
I don’t know whether SA is part of the pilot described in the case study, but SAP have launched an interesting campaign here aimed at the mid-market – Go4Growth.
I am left wondering whether Microsoft and Oracle might learn from this case study.