Are we taking Web 2.0 too seriously?

I recently emailed a former mentor of mine who is a senior marketing person in the UK for a US software vendor; I sent him the URL for the James Utzschneider blog on how to talk with marketers and referenced Dennis’ blog as well.

In his email reply he mentioned that he doesn’t have much time for reading blogs, and backed that up by saying that he was at a conference in Geneva which had a session on Web 2.0, and when the audience was asked who read blogs, only one person put their hand up. Tom Davenport has also said he doesn’t read blogs; although he does write one!

Therefore, I wonder, are we contributors to the blogosphere taking ourselves too seriously? There has been a lot of coverage recently about the Davenport-McAfee debate on Web 2.0, and from what I’ve read the consensus is that it is still in the very early stages of adoption.

Is my former mentor’s comment an indication that Europeans haven’t got onto the blog ‘band wagon’ yet, or that people in senior positions in large organisations just don’t have time for anything except the things Covey puts into Quadrant 1 – “important and urgent”? If that is the case, are the people who read blogs in less senior/influential positions, or in smaller organisations where email volumes, meetings and conference calls are not a consuming problem?


One thought on “Are we taking Web 2.0 too seriously?

  1. Well – try telling Dell that blogs aren’t important, or SAP, or Oracle or the BBC, Guardian and a host of other places. OK – we’re early stages, but to dismiss them is plain stupid.

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