Microsoft gets into MDM

I just read that Microsoft has acquired a company that makes MDM (master data management) software. The Microsoft Watch article ties it in with BI (business intelligence) but I have only ever seen it used in the context of ERP.

Regarding my earlier post about Microsoft’s core and context, I wonder if this signifies a move to make Dynamics a bigger slice of the revenue pie? I also wonder who else in the general ERP space might be on their acquisition radar?

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