Learning from B2C marketers

After my previous comment about how the global software vendors should create product frameworks for their subsidiaries to tailor, it occurred to me that the B2C vendors, like FMCG companies, do that already. For example, Cadbury’s chocolate has a global brand but it tastes different in SA than it does in the UK because the SA subsidiary found that South Africans like their chocolate sweeter. The car companies do the same because of the different climatic conditions.

Chris Hoskin’s points out how B2C markters are using technology to drive demand in ways that B2B marketers should start thinking about.


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