How much can enterprise software vendors grow?

While I was at JD Edwards, we had an internal presentation during the dot-com boom era when a senior VP stated how the company would grow in the next 4 years. In 1998/99, JDE has achieved $1 billion in revenue, and the presentation was how we would reach much higher revenues by 2004.

The reasoning behind that presentation had as much hard logic as the goal for SAP to have 100,000 customers by 2010. Ponderings of Woodrow summarises the growth requirements well; to get to that target will require an extra 64,000 new customers, which translates to 44 new customers per day, or 1 new customer every 33 minutes.

Talk about stretch goals, that’s a crazy target to announce publicly. I’m sure SYSPRO has its ambitious target, but Phil, Meryl & Co. are probably the only ones who know it … and it’s probably based on realistic maths.

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One thought on “How much can enterprise software vendors grow?

  1. Pingback: Microsoft's emerging market expansion plan « The Manticore blog

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