Marketing above the din

The old marketing voice inside me couldn’t help reflecting on Seth Godin’s blog regarding an experiment that was reported in the Washington Post;  famous violinist Joshua Bell played in a subway station and no one listened.

Godin comments that if you consider “music in the subway isn’t worth your time, you’re not going to notice when the music is better than usual … we’re so overwhelmed by the din of our lives that we’ve created a worldview that requires us to ignore the outside world.”

Enterprise software marketers have the same problem. How to break through the ‘din of messages’ that their target audience gets every day. Any ideas?

Advertisements

One thought on “Marketing above the din

  1. I think the best way to differentiate is to focus on remarkability, approachability, relevance, attentiveness and customer centricity.

    Fix these issues, and ‘messaging’ becomes irrelevent anyway, to a certain extent.

    Chris @ rawstylus.wordpress.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s