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Where is SaaS on the Tech Adoption Life Cycle?
29 April 2010
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I listened to a webinar on high-tech marketing recently in which the Chasm Institute discussed the Technology Adoption Life Cycle (TALC), saying that it is the Pragmatist segment that ultimately decide on the success of a high tech solution.
There has been a lot of talk in recent months about Software-as-a-Service (SaaS), but has anyone agreed where on the TALC that SaaS is?
Where on the TALC do you think SaaS is?
