Enterprise software is not a commodity
This post was prompted by a recent blog I read – Refuse to be a Cloud data hostage. The point of this article is that businesses should treat their cloud software like a commodity and be able to switch as they please. This stems from the argument by the Chief Technology Officer of Amazon, Werner Vogels, that:
“You should keep your providers on their toes every day. If we are not delivering the right quality of services, you should be able to walk away. You, the consumer of these services, should be in full control. That is core to our philosophy.”
When I read this, the word that stood out was “consumer”, not business. Consumers may have the privilege of being able to jump whenever they want, but my view is that businesses do not, and perhaps should not.
If you’ve ever worked in a manufacturing organisation, you will know that they invest in machinery only after a long evaluation process. Why? Because it is expensive, they may have to make changes to their processes in order to benefit from it, and they have to train staff to use. Then, if they want to keep getting benefit, they partner with the machinery manufacturer to maintain and improve it.
That is what should happen with enterprise software, whether it is in the cloud or not. Enterprise software is not a commodity, it is likely expensive machinery, and should be treated as such. If you think enterprise software is a commodity, then you are going to get very little benefit and far less than you had expected.