Have Microsoft’s marketers lost the plot?
I got an invitation recently from Microsoft to attend a marketing workshop, but I am noted terribly impressed recently with Microsoft’s marketing. My feeling is echoed in a posting on the MSFTextrememakover blog – If they sold sashimi, they’d call it cold dead fish.
I don’t know whether Microsoft’s marketing team have changed, or whether their team hasn’t realised that the world has changed, but somehow they need to start realising that the message styles they used in the past don’t work anymore.